Pre-pandemic, people would always hear us communicate about the “Burning Platform ” concept, fast forward today, that “Platform” is now completely burned.
I hope you did jump before the explosion.
In agriculture, there’s one glaring statistic that’s been there for quite a while: FIFTY SEVEN. Fifty seven is the average age of farmers in the Philippines. That single data alone prompted our company to undergo a transition process years ago that we now termed “The Shift”. The overall objective is to reposition farming as a cool, appealing, and profitable alternative for the younger generation or the #YFarmers.
Understanding the demographics of this generation coupled with the new requirements that the pandemic has brought to the farming world, we have to accept that patterns, tendencies and the overall dynamics will change. If you want to talk to them, you have to use their language. In an industry where direct head-on competition is embraced, we remained a true trailblazer and armed ourselves with value creation strategies. Taking into consideration components such as farming package of technology, mechanization, hybridization, product innovation and digitalization, our team has developed the first from the pipeline of solutions, The Y+ Solutions Rice Premier.
Along with those changes, we are now sending the universe a new Vision Statement, “To be the leading agri-solutions provider of the new generation #Yfarmers” and Agri-Solutions Provider will be the term we’ll use to describe the industry we’re in.
An industry that we created and that we alone exist in it. The intention is to propel forward our #YFarmers advocacy, intensify our iProgress Business Development Suite for our Agri-Business Partners, penetrate the market with our pipeline of Y+ Solutions, develop our Research, Customer Service and Solutions Development capabilities and subsequently launch our Y+ Mobile App last quarter of 2020.
In summary, our focus now shifts to transferable Agri solutions for the younger generation that is sustainable and scalable. Understanding that the pandemic changed the pace and rules of the game, we will factor in Opportunity Cost for every project that we will launch. Limited to Aljay Agro Industrial Solutions, Inc. we have now shifted our Capex focus away from industrial to knowledge-based projects that are expected to produce quick turnarounds. Our team’s focus is to continually search for fresh untapped markets and utilize the advantages that we have as an organization to develop value-adding propositions to the industry. Clearly, this Covid-19 Pandemic has brought so much fear and uncertainties, but along with those changes, it will also offer a barrage of new opportunities but the way they will appear requires a fresh and youthful outlook at every situation. Every shake-up brings to life a new powerhouse. A Trailblazer who creates his own path and tirelessly navigates the business world in search of new frontiers – that’s how #TeamALJAY wishes to be known.
We have always strived to improve our value innovation offerings and I’m happy to say that we’re finally seeing big potential and gaining momentum quickly. At this point, resiliency is not everything. Press that reset button if needed. Synergy will be the new mechanism and by saying that, we acknowledge that it will take more than us and thus we are now throwing out the challenge!
Calling out all the rebels, free spirits, dream-chasers – those who throw more energy to the universe.
Sooner or later, Philippine agriculture will experience a monumental leap.
Technology will be embraced, adaptation will be key and youthful optimism will be the driving force.
We would like to call that revolution: The Rise of the #YFarmers!
Ready? Game on!
We chose to be an Agri Solutions Provider, but whatever business approach you choose to apply, always incorporate Nation Building and Corporate Social Responsibility because after all, at this specific period in our lives, it’s not just about profits anymore.
Be better for the community and the people who rally behind you!
We all deserve BETTER.
#AljayPlantingDreams!