Trailblazer Vol. 11, Article 21
How would it impact a crowd if an undesired industry is promoted by famous people?
Agriculture is viewed as one of those undesired industries as a result of generations after generations thinking of it as an industry that will not prosper, that it is unprofitable. This mentality has been ingrained deeply into the roots of our predecessors that they passed it to their descendants which their descendants also passed on like an heirloom.
Aljay decided to end the stigma, to end the cycle of the vicious mindset that agriculture is undesirable. Aljay wanted to give hope to the generations today and to the generations to come that it is possible to plant dreams and have an enjoyable life in agriculture.
Photo: Mr. Probinsyano 
Photo: The Millennial Farmer PH 
Photo: Ka Mangyan Vlogs
With this, Aljay Agro-Industrial Solutions, Incorporated — led by the marketing department — assembled a team of influencers and vloggers who know the game and who are interested to know the game in farming, with the goal of inspiring the crowd — especially the younger ones — to continue the legacy of planting dreams while feeding the world.
In the celebration of our 40Fied years in the industry, influencers namely Valeria Tan, Janica Reloxe, Doc Ezzy, Arvic Tan, Wacky Kiray, Long Mejia, Roxie Baeyens, Kirst Viray, Asian Cutie, Gladys Reyes, Joseph Marco, and Kris Bernal joined, together with vloggers such as The Millennial Farmer PH, Ka Mangyan, Mr. Probinsyano, Biyaherong Batangueño, The Agrillenial, and Macki Moto to form the dream team in promoting agriculture, the YFarmers Champs.
Long Mejia 
Valerie Tan 
Arvic Tan 
Wacky Kiray 
Joseph Marco 
Kirst Viray 
Asian Cutie 
Roxie Baeyens 
Gladys Reyes 
Doc Ezzy 
Kris Bernal 
Janica Reloxe
Mr. Probinsyano 
Ka Mangyan 
Byaherong Batangueno 
The Millennial Farmer 
The Agrillenial 
Macki Moto
In the first week of the month of our Anniversary, the YFarmers Champs has kicked off in advocating agriculture by posting a green tile in their social media platforms with a text that is short and attention grabbing, “We Know the Game.”, making their followers curious about what is the “game” that they are talking about.
The following week, the influencers posted our Y+ Solutions products along with captions why they chose our products as an ally in agriculture and about being able to engage in it despite being in a different industry. The vloggers, on the other hand, uploaded videos on their online communities with their testimonies that farming is profitable and that it can be a livelihood and how Y+ Solutions help them reach their goal harvest every season.
To know more about the “We Know the Game” and Y+ Solutions click the link https://www.facebook.com/aljay.plantingdreams/posts/4851177801563425
Ultimately, the highlight event of the campaign, the We Know the Game Fest 2021, which YFarmers Champs joined in on. They graced the livestream where their supporters eagerly waited for their appearance and interview. During the YFarmers champs’ greetings to the viewers, they expressed their grounds on why people should go to farming and inspired the audience to also join the game in agriculture; some leaving an advice that today’s generation should join the game now.
Reviving the wilting industry where fewer and fewer people are engaging in is a laborious task but Aljay takes it as its own responsibility to move and inspire people and to perceive agriculture towards a different light, that it is desirable; that it is cool and profitable. Knowing the game and teaming up with the Y+ Solutions is our first step in reviving the industry that feeds the world, and the YFarmers Champs have discovered it and became the champs in their own fields.
Written by: Janille Jaiam F. Agonoy, Branding Officer