As Orison Swett Marden once said, “We must give more in order to get more. It is the generous giving of ourselves that produces the generous harvest.”
Recently, the Marketing Department launched a Spring and Vibrant Campaign Merchandise to promote YFarmers OOTD to send the message even without saying a word. This campaign is not only to promote and sell the merchandise, but it also amplifies the goodness within us by giving the proceeds to our foundation, RBA Dreams Foundation, Inc.
Team Aljay is challenged to showcase their beautiful faces, modelling skills and project the “tell us you’re a YFarmer without telling us you’re a YFarmer” by wearing the “SnV Shirt” and must post it on social media. Employees must flaunt their poses on social media through facebook posts and whoever gets the highest number of reactions will be given special prizes from the Marketing Department.
Aside from awareness, this program has other reasons. There are many things in our lives that we often buy, but we don’t understand the social impact behind those purchases. T-shirts are not just the go-to apparel for a casual day. It is able to express and reflect your interests, beliefs and values.
Shirts are something we all buy for ourselves and sometimes given as gifts. Now when we buy the SnV, we can give back an awesome social impact because all the proceeds will be given to our foundation to help the members of our community.
Want to raise awareness about your advocacy? WEAR IT!
Written by: Christine Joy C. San-Gil, Performance Management Officer