In agriculture, we often hear how columnists or bloggers called the Filipino Farmers a Dying breed. With our Ageing farmers, conventional and traditional farming systems, and young generations opting for city life that in a long run may cause a shortage of farmers in the future. Facing these Agriculture pain points is a serious threat for the Philippines as we know that we are still primarily an Agriculture country.

As an Agri solutions provider, we fear for the future food security and for the farming industry sustainability. That is why in the year 2018 we started a campaign called the YFarmers: Philippine Youth Farmers with the mission to engage the younger generations in Agriculture. We know that the campaign will not solely resolve the pain points of agriculture, but we are aware that the main challenge here is how we can make agriculture more attractive for the younger generations.

For the campaign to be attractive for younger generations, we have launched one of today’s PBA Barangay Ginebra front men Scottie Thompson. As he exemplifies the characteristics of a #YFarmers, young and cool, passionate, risk-taker, innovative, professional-looking, and with an entrepreneurial mindset. Obviously, the main face of the campaign Mr. Scottie Thompson is not a farmer, as this is one of the objectives of the campaign to not have a focus on existing farmers, but rather focus on future farmers, the second-generation farmers, and the professional non-farming individual. And we are glad that this year Mr. Thompson is now officially a farmer as he is now starting a business engaged in the farming industry. 

Aside from Scottie Thompson, to improve the agriculture image we have launched a program that aims to have a #YFarmers representative per Region. This is to create awareness for the younger generations that #YFarmers is not just a campaign, but a group of individuals showcasing the benefits of agriculture as a career, a business, and a profitable job.

Joining the YFarmers: Philippine Youth Farmers are:

1. Gerald Martinez – a full-time Farmer representing the Cagayan Valley Region

2. Jonathan Alonzo – a Farmer and managing a farm machinery leasing business representing the Cagayan Valley Region

3. Cliejferwen Maglasang – a Farmer, Farm consultant, and community development worker representing the Northern Mindanao Region

4. Marlo Jules Laguna – a Farmer and an Insurance Advisor representing the Western Visayas Region

5. Almira Ladroma – a Farmer and managing a rice trading and farm machinery business representing the Davao Region

6. Datu Jhemin Untong –  a Farmer and a police officer representing the ARMM Region

7.  Eva Mae Nares – a Farmer, Data Analyst, and vlogger (The Millenial Farmer PH) representing the Central Luzon Region

8.  Arjun Gabito – a Farmer and a student taking up Bachelor of Science in Agriculture

9. Stephen Jared Agawin – a Farmer, Insurance Advisor, and vlogger (Mr. Probinsyano) representing the Eastern Visayas

10. Andre Jake Montilla – a Farmer and a a student taking up Bachelor of Science in Agriculture

11. Ernest John Bajaro- a Farmer and a farmer consultant representing the Mimaropa Region

12. Elizabeth Lania Javier – a Farmer and the Brand Ambassador of Nescafe Plan representing the Soccsksargen Region

      

  

 

  

If you are an Agripreneur, practicing Mechanized farming, and adopting new farming and product technology, we are looking for you, be part of this campaign and empower future #YFarmers as we aim to fill every region with #YFarmers. Learn more about #YFarmers and be part of our Dream Team by joining us on Facebook ALJAY YFarmers Group, message us on Messenger, or send your inquiry at 09177075529.

And lastly, we will make sure that YFarmers will enjoy farming lessons and process in a less complicated way through our #YDigital and our very own Y+ Mobile app, this is to make sure that information is available right on your very own Mobile Phone.

Our access to technology and the Rise of the YFarmers will make agriculture a cool and profitable alternative for the younger generation and the general public. Together, the digitalization and innovative and driven young generations will be the strong force of agriculture to produce a more competitive farm output and in a way will be the solution for the Philippines Agriculture pain points.

Written by:

Beverly Rose L. Acosta-Business Development Unit-OIC